Oliver Kicks Off
Semester Project
in Pforzheim

Oliver Keller

In October, TEAMS Creative Director Oliver Keller guided students at the Pforzheim School of Design through their “Stegreifprojekt,” or kick-off project for three days of teamwork and learning.

Oliver helps Immerse Students in Strategic Design with Dräger

We partnered with Dräger, an international leader in medical and safety technology to guide the students through a strategic design project called - “SPECtacular – a new way of safety glasses.”

As a first step, Oliver tasked the students with analyzing the Dräger brand and its competitors in the field of eye protection. As a second step, students were asked to deliver a conceptual story to help Dräger position itself more distinctly to increase market share. In the final stages, they created goggle eyewear designs that react to users’ needs and then carried out the brand positioning and strategy. The last part was squeezed two short nights with some great final outcomes and team bonding to kick-off the new semester.

If you are interested in learning more about our Hamburg team and the design workshops they facilitate, please feel free to get in touch.

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