Oliver Kicks Off
Oliver helps Immerse Students in Strategic Design with Dräger
We partnered with Dräger, an international leader in medical and safety technology to guide the students through a strategic design project called - “SPECtacular – a new way of safety glasses.”
As a first step, Oliver tasked the students with analyzing the Dräger brand and its competitors in the field of eye protection. As a second step, students were asked to deliver a conceptual story to help Dräger position itself more distinctly to increase market share. In the final stages, they created goggle eyewear designs that react to users’ needs and then carried out the brand positioning and strategy. The last part was squeezed two short nights with some great final outcomes and team bonding to kick-off the new semester.
If you are interested in learning more about our Hamburg team and the design workshops they facilitate, please feel free to get in touch.