Visual Brand Language: The Vital Connection To The Brand Experience

We get it: it's crucial that end user experience is consistent with your brand message. We also know that the message must evolve over time to capture and maintain those emotional and rational connections. Designing cohesive forms, colors, finishes, and features creates a language of design — the visual brand language, or VBL — for your products that helps users identify your brand message.

We’ve managed the VBL of Bosch Power Tool's products globally for over 55 years, providing a key factor in the brand's excellent reputation and strong emotional connection with their users. 

Whether we're developing an entirely new product from the ground up or just refreshing an existing product, we track trends, competitors, and speak to users to anticipate how the brand must evolve to maintain or strengthen its connection to its consumer.