Digital photography has made pointing and shooting faster and easier than ever; it's also increasingly affordable. Cheap components that still deliver high quality photos have paved the way for a new subset of photographers — children.

Differentiating Through Design

But what differentiates a camera made with affordability in mind? High-end cameras are naturally differentiated by their technology; more advanced features are more expensive and desirable. With that question in mind, we set off to design an inexpensive camera that would capture kids’ imaginations.