Creating the Siemens Visual Brand Language
Siemens' name is recognized worldwide. As Europe's largest engineering conglomerate, Siemens produces everything from industrial machinery to wireless headsets to ultrasound machines.
TEAMS collaboration with Siemens focused on their climate control systems.
TEAMS developed a new and cohesive visual brand language for the range of thermostats and sensors, inspiring a complete catalog of the completed products as well as further styling redefinition in Siemens' other market segments.
Siemens' reworked visual brand language communicates
a high-end feel while providing a simple and sophisticated interaction experience.
The styling echoes the aesthetic of today's clean and modern, yet friendly and accessible, technology.
Part of TEAMS' work for Siemens included redefining the graphics
for interactive displays.
The designers created a graphic language that is applied
to both physical buttons and virtual, on-screen buttons, providing a consistent interactive experience.
Siemens' modular room control unit can accommodate various combinations of buttons according to its required functions.
Depending on the user's needs, the unit can adjust the temperature, program sophisticated time and temperature presets, adjust specific lights, and raise and lower window blinds.
The international icons and simple layout of the Easy Climate Control Unit make it exceedingly simple to operate and program.
In 2000, the unit received an iF Product Design Award and recognition from I.D. Magazine.
The magazine commented that Siemens' unit "presents itself as
understandable and usable, especially for a hotel guest encountering it for the first time."
Understanding the way in which our eyes and brains register information plays an important role in creating an effective user interface.
Though many of Siemens' system controls provide the user with much complex data, the correct arrangement of components makes interaction highly intuitive.
By factoring in our brain's positional memory and knack for finding hierarchies, the information on the controls is simplified and divided into manageable segments.
When a display has multiple screens' worth of data to display, the flow of information is just as important as its layout.
TEAMS often creates simulations to test and perfect user interaction
with our devices. A computer-based simulation of a graphic user interface helps designers streamline the number of steps any action requires.
By discovering the optimum pattern of intuitive use early in the process, TEAMS has been able to simplify programming procedure by tenfold.
TEAMS' work for Siemens' climate control systems also encompassed the line's packaging.
The clean and simple aesthetic of the product line was applied to packaging for both the line and its software in order to create the most cohesive of branding.
TEAMS applied this look to other printed materials, such as sales brochures, as well.
TEAMS has also worked with Siemens on a range of security equipment.
As a component of a closed circuit TV system, the Sistore AX needed to appear accessible to potential buyers and operators, yet sophisticated enough to reflect its secure, professional use.
The digital video recorder is compact and low maintenance. It features a number of settings specifically developed for smaller security applications.
The flexibility of the Climatix Controller has won critical praise.
Climatix is an extremely versatile and modular HVAC control unit. Designed to work with any kind of heating or cooling system, the Climatix Controller integrates seamlessly into a building's automated systems.
The Climatix Controller has been awarded a 2009 iF China Award and a 2009 Red Star Design Award.
The RDG Thermostats combine user-friendly operation with energy-efficient temperature control.
The function-oriented design makes use intuitive and fast. The temperature and time displays are large and suited to international users, using either °C or °F.
Time-based programs ensure economical metering of heating, cooling, and power consumption. The additional connection options — for sensors, switches, or key card recognition — allow for further energy conservation when rooms are detected as empty.
Siemens' name is recognized worldwide. As Europe's largest engineering conglomerate, Siemens produces everything from industrial machinery to wireless headsets to ultrasound machines.
TEAMS collaboration with Siemens focused on their climate control systems.
TEAMS developed a new and cohesive visual brand language for the range of thermostats and sensors, inspiring a complete catalog of the completed products as well as further styling redefinition in Siemens' other market segments.